Media Theories

Marxism and Hegemony

Keywords

Antonio Gramsci 
Capitalism 
Karl Marx 
Louis Althusser
Stuart Hall
The Frankfurt School
Superstructure
Mediation 
Friedrich Engels
Raymond Williams 

Red Herrings 

Hybrid
Influence Model
Katz & Lazarsfeld
Hazel Gaudet
Stanley Cohen

Hegemony -> refers to the ways in which the media encourage people to consent to status quo power structures. A term that came from the writings of Karl Marx


The term "Marxism" refers to the ideas and policies of German philosopher Karl Marx. It deals closely with class struggles and socialism, but encompasses many other societal principles.



Sites Used
http://www.smirnov.demon.co.uk/socialism/overview/media.htm
http://dl.dropbox.com/u/3686063/A2%20Revision%20Media/Media%20A-Z%20Keywords.pdf
http://suite101.com/article/hegemony-and-media-studies-a52278